Establishing and running a small business is a Herculean task. Setting up such a business requires considerable investment. Unless you make decent profits, survival is a challenge. Marketing is the key to getting your brand noticed and acquiring more conversions. However, most small brands do not have the luxury of splurging on a large marketing budget.
In such a situation, video provides them a fairground to compete with well-established firms. With video emerging as the most preferred form of digital content, most small businesses are exploring video marketing. These days, smartphones record video clips in 4K quality, and you do not need to purchase expensive gear. Go for basic editing on all the clips that you shoot before you present them to the viewers. Depending on the nature of your business and the type of video, you may want to go for advanced editing as well.
There are hundreds of video editing tools available in the market, and choosing an editing tool is often a challenge. In this article, we present you with the best video editing tools for small businesses.
With Wondershare Filmora you can expect to give a professional touch to the videos that you edit. The video editor is ideal for beginners who are keen on improving the quality of their work. The concepts are easy to grasp, and you have several video tutorials to guide you along the way.
Wondershare Filmora 9 supports advanced picture enhancements and is compatible with 4K files. It also offers you high precision audio editing and has keyframing, audio equalizers, and background noise removal features.
InVideo is one of the few online video editor tools that offer you more than 5000 video templates. You can pick one that represents the video theme and then personalize it with appropriate images, texts, background music, and more. InVideo encourages small businesses to add their brand colors and logo in the videos to help build brand familiarity.
Since InVideo allows you to create content in over 70 languages, it is an ideal choice for small businesses that operate at a local level. The tool has a 24 X 7 support team who will be at your beck and call should you need any assistance. The videos created with InVideo can be directly uploaded to social media sites such as Facebook and YouTube.
If you are looking for an AI-based solution for your video marketing, then Magisto is a perfect choice. Here, you select the video theme and upload your clips. The tool automatically identifies the best parts of your clips and intelligently designs the videos without any human intervention.
Magisto comes with special tools that let you add logos and captions to the video. You can alter the length of the video to make them shorter or longer. With Magisto, you can also reshuffle scenes to optimize the video for social media marketing or email marketing. Although Magisto automates the process of video creation, you can ask the tool for a re-edit if you do not like the end-product.
A Microsoft product, the Windows 10 Photos is suitable for businesses that are operating on a tight budget. It is designed to edit images and videos with advanced special effects. You can use this tool to create a video from scratch or create a slideshow of images.
Windows 10 Photos lets you draw over images and express your creative liberty in any way that you want. It also allows you to share an animated playback of the drawing. The interface is simple to use and can be adopted by those who do not have prior experience in video editing.
iMovie is an excellent video editing tool that comes pre-loaded on all Apple devices. It is a free tool that lets you create HD videos. The tool offers you unmatched precision while editing your videos on the go.
The iCloud and AirDrop integration ensures that you can work on a video edit from your iPad, iPhone, or MacBook. Other features of iMovie include its wide range of transitions, filters, and special effects. iMovie allows content creators to experiment with green-screen effects and come up with exemplary marketing videos.
Small businesses that cater to a younger target audience can use Animaker to create animated marketing videos. These are useful when you are launching an innovative product and need to explain its need to the audience. Animated product demos are also useful in explaining the working or set-up of a product.
Animoto has a simple interface, and you can create a video in minutes. Several customizable templates are ideal for small business owners who cannot afford to devote a lot of time to videos.
The USP of small businesses is their originality and personal touch. If you are good at art, try to create original artworks as a part of your marketing strategies. With Pencil 2d, you can digitalize such handmade work and make them into videos.
Pencil2D has great animation options that you can leverage to create fun videos. Multiple workflows such as Raster and Vector allow users to digitalize pencil sketches, ink work, and paintings. Pencil 2D is highly versatile and can be used in Windows, Mac, and Linux systems.
If you are keen on giving a cinematic touch to your videos, then Adobe Rush is an ideal choice. Here you can trim, rotate, and merge the video clips to perfection. Adobe offers a wide range of transition options to personalize your marketing content. If you run out of images or clips while editing, Adobe Rush gives you access to a diverse media library.
Adobe Rush is available for Windows, Mac, and iOS devices. While this tool lets you create all types of videos, it is especially useful for explainer or tutorial video editing. The USP of this tool is the advanced data sync that makes your video accessible from any platform of your choice. That way, you have greater flexibility on device choice and video uploads.
If the video marketing plans of your small business revolve around social media, then Wave is a perfect choice. This tool has dedicated video creation options for Facebook, Instagram, and other platforms. That way, you do not have to worry about the aspect ratio and other details of the platform where you intend to post the video.
Wave has an audio library that consists of 3,00,000 music clips. That way, you can choose audio that complements your video theme. Another major convenience of the Wave tool is the ease of merging multiple clips.
We have explored the different software options for small businesses that need a quick solution to video making. Evaluate your priorities and choose a tool that you feel suits your video-making needs. As you unveil the new tool for your editing ventures, here’s wishing you good luck.
Rosa has worked in Mac software industry for more than eight years. She believes that the purpose of software is to make life better and work more productively. In addition to writing, Rosa is also an avid runner.